Jochen Wirtz

16 books

Flying High in a Competitive Industry: Secrets of the World's Leading Airline by Nitin Pangarkar, Jochen Wirtz, Loizos Heracleous

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Nitin Pangarkar, Jochen Wirtz, Loizos Heracleous

246 pages • first pub 2006 (editions)

informative medium-paced
INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human by Pascal Bornet, Jochen Wirtz, Ian Barkin

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

Pascal Bornet, Jochen Wirtz, Ian Barkin

missing page info • first pub 2020 (editions)

nonfiction challenging informative medium-paced
Pricing Services and Revenue Management by Jochen Wirtz

Pricing Services and Revenue Management

Winning in Service Markets

Jochen Wirtz

69 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability by Jochen Wirtz, Sheryl E. Kimes

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Foundations and Trends(r) in Marketing

Jochen Wirtz, Sheryl E. Kimes

80 pages • missing pub info (editions)

nonfiction business economics
Services Marketing by Christopher Lovelock
Services Marketing
—
Christopher Lovelock

Services Marketing

Christopher Lovelock

missing page info • first pub 2003 (editions)

Understanding Service Consumers by Jochen Wirtz

Understanding Service Consumers

Winning in Service Markets

Jochen Wirtz

56 pages • missing pub info (editions)

nonfiction business economics informative medium-paced