Naomi Klein (not Wolf) and her trip into the Mirror World proved to be a surprisingly light-hearted read for a topic so serious, and by its very nature, dark. This is something I picked up on a whim, having recognised her name from the much-worn copy of No Logo I'd inherited from some random, Little Free Library that I haven't visited in years. I expected little, and I received a lot. 

Klein put into words a lot of the feelings I myself have had since I first began paying attention to brief mentions of a mysterious illness in late 2019. It was nice to see my thoughts, my feelings, and my utter hopelessness at the (seemingly) sudden change in western society that has cost lives and relationships, and to see it in a way that was clear, precise, and not altogether hopeless. 

Contemplating capitalism and conspiracy, and their innate relationship, Klein tracks her own veritable doppelgängers descent into something other than reality; a path many have set out on since the first lockdowns of 2020. This path many took was ridiculed. Worse, those that led others down the path were seemingly immune to reason, to logic. 

I needed to read this, I think, to find perspective, and to feel less alone. I think there's a lot of people who need to read this so as to reframe a lot of their feelings and confusion and general shrugging in the face of absurdism. It helps. And, it gives hope.

disclaimer: I don’t really give starred reviews. I hope my reviews provide enough information to let you know if a book is for you or not. Find me here: https://linktr.ee/bookishmillennial

This was such a fascinating read and not what I was expecting (I don't read premises, so idk what I was expecting actually....).

I am a tiny bookstagrammer who shares a username with other "bookish millennial"s whose "brands" are much different than mine; they focus on SJM, Fourth Wing, etc. while I ..... do not - no shade, we are just different! I found the premise of this so relatable and compelling. I'm no one, but Naomi Klein's career and brand is deeply impacted by having this author doppelganger. Absolutely wild.

I also heavily related to this because I too, have lost loved ones to the "mirrorworld," who dove deep into the covid, 5G, and other endless political conspiracies that have spread like wildfire since the pandemic shutdown in 2020. It's painful, exhausting, and leaves you in a bit of despair wondering why they can't be pulled back from the dudebro podcasts or vile Trump camp. I appreciated that Klein weaved in so much context about how these ran rampant and gained such strong traction, because it ironically made me feel less alone in my own grief of the people I love changing right in front of me.

The way we think about our online selves, and how performative activism has become a thing was something that I think anyone on Instagram or who is perpetually online can feel connected to. It is something I ruminate about often, as I believe to be seen is to be loved. However, to be perceived incorrectly (sometimes poeple really do intentionally misunderstand you) is viscerally painful and sometimes infuriating. And in other times, you don't want to be perceived at all. This cultural zeitgeist is such a mindfuck sometimes.

I don't particularly think there was anything absolutely novel in this, and though it could feel dense at times, I am really glad I read it and felt really comforted that it's something we are all navigating (to different extents) in this "brave new world" lol. 

Every chapter something to drop your jaw at, could be a historical reference of our times one day

This is above all a very well written book. Klein's ability to tie together seemingly disparate ideas and themes is masterful.  She reminds us of our shared humanity and the risks we're taking by not prioritising wealth inequalities and environmental degradation. She pushes past attempts to minimise or write off the mirror world and looks at what it says about us. I wish she had said more in her chapter on Palestine, and a few other areas in the book where I felt like she was trying to say things without saying them outright. I'm grateful for this book, while immensely saddened by it. I hope to have the opportunity to read it again.

A brilliant assessment of the social and political landscape during and directly post-pandemic. Klein is so well-researched and spot-on in her analyses that many of her observations and warnings have already come to bear even just a few months after the book’s publication. I strongly recommend to anyone feeling displaced whether emotionally or physically by capitalism— and especially anyone struggling to understand “How did we get here?”

An interesting read that's particularly strong in its last few chapters where Naomi Klein illustrates the violent bigotry and genocidal tendencies inherent to Europe and its colonial projects.

The book is well written, covers a lot of ground and offers much food for thought. 

Trying to tie all of these topics back to the doppelganger motif at times feels like a stretch? I definitely lost the thread a few times but was captivated by Klein's meandering narrative nonetheless.

Out of the Women's Prize Nonfiction Shortlist books I've read so far, this book had the strongest start for me and I thought it'd end up shooting straight to the top of the rankings. I loved how the thesis, concept, and context was laid out, but then...

...the book, to me, started to lose its way and go all over the place. I couldn't keep the thread of Klein's argument straight. There were so many interesting ideas and areas of history, politics, and philosophy to explore, but it felt like a lot of the topics could have been books in their own right.

Also, I don't if it's just me but I thought that Klein relied way too much on the plot points of other novels and movies to support her argument, spoiling that content for people who haven't consumed it yet. I skipped several pages so that Roth's Operation Shylock wasn't spoiled for me.

Some of the other works spoiled to varying degrees: The Picture of Dorian Gray, The Double (Dostoyevsky), the "Eight Bites" short story from Her Body and Other Parties, and the film Everything Everywhere All At Once. (And there are one or two others I didn't bother to note down).

Current Women's Prize 2024 Non-Fiction Shortlist rankings:

1. Code Dependent
2. A Flat Place  
3. Thunderclap
4. Doppelganger