'The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand' by Ekaterina Walter and Jessica Gioglio is not a typical book that I might review, but the 'Visual' in the title appealed to me.

The advent of more internet and more social media has accelerated a lot of things. It has also, in some ways, brought consumers and brands a bit closer together. This book explores how to use visual storytelling on a variety of platforms like Facebook, Twitter, Pinterest, YouTube and others. Every platform has unique approaches, and finding your companies voice and focus takes effort to succeed. There can be missteps, but there can be big successes, like the Oreo Daily Twist campaign, where they posted an image every day for 100 days. The approaches and advice here seem pretty solid.

I am not in marketing, but I know how hard the folks at my company work at keeping things relevant on Instagram and Pinterest. This is an interesting book with what seems like some good advice.

I received a review copy of this ebook from McGraw-Hill Professional and NetGalley in exchange for an honest review. Thank you for allowing me to review this ebook.

Good enough. Some nice examples but nothing outstanding.

This book was published about three years ago, and already some of the social media references are out of date. The core information, however, is still relevant. I found some of the information useful, and other information just vague enough to sound like it's useful without actually providing any value.

I enjoyed this book and would recommend it to those in digital marketing careers. My biggest issue with the book was that the photos didn't have captions or explanations so they felt out of place. There'd be an image of a Dunkin Donuts Facebook post but no explanation as to what purpose it serves.
And I was hoping there would be more practical examples of what stellar visual content looks like and why. The irony of this book about visual content is that it's a lot of text.