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243 pages • first pub 2003 (editions)
ISBN/UID: 9781591840077
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 02 June 2003
Description
According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understa...
Community Reviews
Content Warnings
243 pages • first pub 2003 (editions)
ISBN/UID: 9781591840077
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 02 June 2003
Description
According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understa...
Community Reviews
Content Warnings