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
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William Leiss
696 pages • first pub 1986 (editions)
ISBN/UID: 9781138130425
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from...
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
—
William Leiss
696 pages • first pub 1986 (editions)
ISBN/UID: 9781138130425
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: Not specified
Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from...