The Psychology of Consumer Profiling in a Digital Age by Barrie Gunter

The Psychology of Consumer Profiling in a Digital Age

Routledge Studies in Marketing

Barrie Gunter

258 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketer...

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