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262 pages • first pub 2009 (editions)
ISBN/UID: 9780465022045
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 10 May 2011
Description
Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the cur...
Community Reviews
Content Warnings
262 pages • first pub 2009 (editions)
ISBN/UID: 9780465022045
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 10 May 2011
Description
Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the cur...
Community Reviews
Content Warnings