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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

160 pages first pub 2003 (editions) user-added

nonfiction business informative fast-paced
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Description

The acclaimed Wall Street Journal and Business Week Bestseller.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington a...

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