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
211 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this book, leading branding researcher Brian D. Till brings together the 51 absolutely crucial facts and insights you must know to successfully manage and build brands in any industry or market environment. The Truth About Creating Brands Peopl...
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
211 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this book, leading branding researcher Brian D. Till brings together the 51 absolutely crucial facts and insights you must know to successfully manage and build brands in any industry or market environment. The Truth About Creating Brands Peopl...