I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World by Morten Münster

I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World

Morten Münster with Helen Dyrbye (Translator), Helle Harder (Illustrator)

304 pages • first pub 2021 (editions)

nonfiction business economics psychology science informative medium-paced
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Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster ...

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