Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat

Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

Pankaj Ghemawat

288 pages • missing pub info (editions)

nonfiction business informative medium-paced
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New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of ...

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