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213 pages • first pub 2011 (editions)
ISBN/UID: 9780062040893
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 06 September 2011
Description
"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterpris...
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213 pages • first pub 2011 (editions)
ISBN/UID: 9780062040893
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 06 September 2011
Description
"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterpris...