Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System by Anders Gustafsson, Matthew D. Johnson

Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System

J-B-Umbs

Anders Gustafsson, Matthew D. Johnson

240 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the Unive...

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