Tourism and Social Marketing by C. Michael Hall

Tourism and Social Marketing

Routledge International Tourism, Business and Management

C. Michael Hall

312 pages • missing pub info (editions)

nonfiction business economics science challenging informative medium-paced
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Description

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...

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