The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Nick Toman, Brent Adamson, Matthew Dixon, Pat Spenner

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Nick Toman, Brent Adamson, Matthew Dixon, Pat Spenner

266 pages • first pub 2015 (editions)

nonfiction business informative medium-paced
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The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and DriveFou...

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