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Mark P. McDonald, Andy Rowsell-Jones
130 pages • first pub 2012 (editions)
ISBN/UID: 9780988389717
Format: Digital
Language: English
Publisher: Gartner, Inc.
Publication date: 21 October 2012
Description
New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digi...
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—
Mark P. McDonald, Andy Rowsell-Jones
130 pages • first pub 2012 (editions)
ISBN/UID: 9780988389717
Format: Digital
Language: English
Publisher: Gartner, Inc.
Publication date: 21 October 2012
Description
New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digi...