The Digital Edge: Exploiting Information and Technology for Business Advantage by Mark P. McDonald, Andy Rowsell-Jones
The Digital Edge: Exploiting Information and Technology for Business Advantage

Mark P. McDonald, Andy Rowsell-Jones

The Digital Edge: Exploiting Information and Technology for Business Advantage

Mark P. McDonald, Andy Rowsell-Jones

130 pages first pub 2012 (editions)

informative medium-paced
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New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digi...

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