The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders by Philip Kotler, Scott M. Davis

The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

Philip Kotler, Scott M. Davis

236 pages • first pub 2009 (editions)

nonfiction business informative inspiring slow-paced
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Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." -Cammie Dunaway, executive vice p...

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