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
256 pages • first pub 2010 (editions)
ISBN/UID: 9780470617878
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-cal...
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
256 pages • first pub 2010 (editions)
ISBN/UID: 9780470617878
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-cal...