Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them by Howard R. Moskowitz

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

Howard R. Moskowitz

272 pages first pub 2007 (editions)

nonfiction business informative medium-paced
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Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers dev...

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