This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services by Marc Stickdorn, Jakob Schneider, Adam Lawrence, Markus Edgar Hormess

This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services

Marc Stickdorn, Jakob Schneider, Adam Lawrence, Markus Edgar Hormess

400 pages • first pub 2016 (editions)

business design informative inspiring medium-paced
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually "do" service design to improve the quality and the interaction between service providers and customers. You ll learn speci...

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