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
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Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker
697 pages • first pub 2012 (editions)
ISBN/UID: 9780133039023
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invalu...
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
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Joan Kiddon, Donna Heckler, Larry Light, Brian D. Till, Russ Hall, Ryan D. Mathews, Watts Wacker
697 pages • first pub 2012 (editions)
ISBN/UID: 9780133039023
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invalu...