No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

Dan S. Kennedy

432 pages • first pub 2008 (editions)

nonfiction business informative lighthearted slow-paced
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Description

Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.

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