Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There by Fred Hills, Barbara Geraghty, Michael Larsen

Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There

Fred Hills, Barbara Geraghty, Michael Larsen

236 pages • first pub 1998 (editions)

business informative medium-paced
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Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other to...

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