UnBranding: 100 Branding Lessons for the Age of Disruption by Alison Stratten, Scott Stratten

UnBranding: 100 Branding Lessons for the Age of Disruption

Alison Stratten, Scott Stratten

310 pages • first pub 2017 (editions)

nonfiction business informative fast-paced
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Description

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we comm...

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