Guerra Entre Mundos, Por que razão a Gestão e o Marketng têm prespectivas diferentes e quais as soluções by Laura Ries, Al Ries, Pedro Celeste

Guerra Entre Mundos, Por que razão a Gestão e o Marketng têm prespectivas diferentes e quais as soluções

Laura Ries, Al Ries, Pedro Celeste with Al Ries (Translator)

257 pages • first pub 2009 (editions)

nonfiction business informative medium-paced
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Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they soun...

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