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368 pages • first pub 2019 (editions)
ISBN/UID: 9781119551447
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 12 November 2019
Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generati...
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368 pages • first pub 2019 (editions)
ISBN/UID: 9781119551447
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 12 November 2019
Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generati...
Community Reviews
Content Warnings