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
250 pages • first pub 2011 (editions)
ISBN/UID: 9781408702437
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low p...
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
250 pages • first pub 2011 (editions)
ISBN/UID: 9781408702437
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low p...