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266 pages • missing pub info (editions)
ISBN/UID: 9781137026231
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 31 January 2018
Description
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoreti...
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266 pages • missing pub info (editions)
ISBN/UID: 9781137026231
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 31 January 2018
Description
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoreti...
Community Reviews
Content Warnings