Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities by Philip Kotler, Milton Kotler

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler

288 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of ...

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