Setting the Agenda: The Mass Media and Public Opinion by Maxwell McCombs

Setting the Agenda: The Mass Media and Public Opinion

Maxwell McCombs

184 pages first pub 2004 (editions)

nonfiction psychology reflective medium-paced
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Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media's powerful influence...

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