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![The PDMA Handbook of New Product Development by Kenneth B. Kahn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN2p5anc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--5d9810cd964f0c8e9bca2bee96026374f3ee3a23/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20PDMA%20Handbook%20of%20New%20Product%20Development.jpg)
492 pages • missing pub info (editions)
ISBN/UID: 9780470648209
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 December 2012
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...
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![The PDMA Handbook of New Product Development by Kenneth B. Kahn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN2p5anc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--5d9810cd964f0c8e9bca2bee96026374f3ee3a23/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20PDMA%20Handbook%20of%20New%20Product%20Development.jpg)
492 pages • missing pub info (editions)
ISBN/UID: 9780470648209
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 26 December 2012
Description
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge t...