Media Research Methods: Measuring Audiences, Reactions and Impact by Barrie Gunter
Media Research Methods: Measuring Audiences, Reactions and Impact

Barrie Gunter

Media Research Methods: Measuring Audiences, Reactions and Impact

Barrie Gunter

320 pages first pub 1999 (editions)

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By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction betwe...

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