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368 pages • missing pub info (editions)
ISBN/UID: 9781538101056
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 01 February 2018
Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, br...
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Content Warnings
368 pages • missing pub info (editions)
ISBN/UID: 9781538101056
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 01 February 2018
Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, br...
Community Reviews
Content Warnings