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The Lovemarks Effect by Kevin Roberts

The Lovemarks Effect

Kevin Roberts

264 pages first pub 2004 (editions)

nonfiction business design informative slow-paced
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Description

From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the wo...

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