The Elements of Content: A Field Guide to Creating Content for Businesses, Brands, Marketers, Writers, Web Strategists, and the Generally Hapless by Ann Handley, Vahe Habeshian

The Elements of Content: A Field Guide to Creating Content for Businesses, Brands, Marketers, Writers, Web Strategists, and the Generally Hapless

Ann Handley, Vahe Habeshian

256 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
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Description

"Everybody Writes" is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.In "Everybody Writes", top marketing veteran Ann Handley giv...

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