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70 pages • first pub 1923 (editions)
ISBN/UID: 9781604599657
Format: Paperback
Language: English
Publisher: Wilder Publications
Publication date: 12 February 2010
Description
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedur...
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70 pages • first pub 1923 (editions)
ISBN/UID: 9781604599657
Format: Paperback
Language: English
Publisher: Wilder Publications
Publication date: 12 February 2010
Description
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedur...