Scientific Advertising: Complete and Unabridged by Claude C. Hopkins

Scientific Advertising: Complete and Unabridged

Claude C. Hopkins

70 pages first pub 1923 (editions)

nonfiction business informative medium-paced
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedur...

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