Harnessing Customers - How to Increase Impulse Shopping in Supermarkets by Zeeshan-Ul-Hassan Usmani

Harnessing Customers - How to Increase Impulse Shopping in Supermarkets

Zeeshan-Ul-Hassan Usmani

76 pages missing pub info (editions)

nonfiction business economics
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"In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse pur...

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