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![The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRzVPc3dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d6eb5e98f5e5f1297b6da29972099a9d59a50337/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Attention%20Economy-%20Understanding%20the%20New%20Currency%20of%20Business.jpg)
272 pages • first pub 2001 (editions)
ISBN/UID: 9781578514410
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 June 2001
Description
In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.
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![The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRzVPc3dRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d6eb5e98f5e5f1297b6da29972099a9d59a50337/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Attention%20Economy-%20Understanding%20the%20New%20Currency%20of%20Business.jpg)
272 pages • first pub 2001 (editions)
ISBN/UID: 9781578514410
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 June 2001
Description
In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.