Concept Research in Food Product Design and Development by Sebastiano Porretta, Matthias Silcher, Howard R. Moskowitz

Concept Research in Food Product Design and Development

Sebastiano Porretta, Matthias Silcher, Howard R. Moskowitz

612 pages • missing pub info (editions)

nonfiction business economics food and drink science technology informative medium-paced
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Description

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help m...

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