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92 pages • first pub 1923 (editions)
ISBN/UID: 9781616403935
Format: Hardcover
Language: English
Publisher: Cosimo Classics
Publication date: 01 September 2010
Description
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. L...
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92 pages • first pub 1923 (editions)
ISBN/UID: 9781616403935
Format: Hardcover
Language: English
Publisher: Cosimo Classics
Publication date: 01 September 2010
Description
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. L...