Managing Electronic Media: Making, Marketing, and Moving Digital Content by Joan Van Tassel, Lisa Poe-Howfield

Managing Electronic Media: Making, Marketing, and Moving Digital Content

Joan Van Tassel, Lisa Poe-Howfield

417 pages missing pub info (editions)

nonfiction art informative medium-paced
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Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by coveri...

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