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![Marketing Planning Guide, Third Edition by Phylis M. Mansfield, Bruce Wrenn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeXRYa1E9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--af93bc75ed25e57392fbe6409e0a6e49a00fac60/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%20Planning%20Guide,%20Third%20Edition.jpg)
362 pages • missing pub info (editions)
ISBN/UID: 9780789023377
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 23 November 2005
Description
THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...
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![Marketing Planning Guide, Third Edition by Phylis M. Mansfield, Bruce Wrenn](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeXRYa1E9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--af93bc75ed25e57392fbe6409e0a6e49a00fac60/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%20Planning%20Guide,%20Third%20Edition.jpg)
362 pages • missing pub info (editions)
ISBN/UID: 9780789023377
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 23 November 2005
Description
THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...