I'm with the Brand: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

I'm with the Brand: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker

322 pages • first pub 2008 (editions)

nonfiction business psychology sociology informative medium-paced
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Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy ha...

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