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Art Direction and Editorial Design by Yolanda Zappaterra

Art Direction and Editorial Design

Yolanda Zappaterra

208 pages first pub 2007 (editions)

nonfiction art business design informative medium-paced
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Description

Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design? Art Direction and Editorial Design is an accessible and comprehens...

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