Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations by

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations

Routledge Communication

394 pages • missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Prom...

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