How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry by Kim Maya Sutton

How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry

Kim Maya Sutton

92 pages • missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would b...

Read more

Community Reviews

Loading...

Content Warnings

Loading...