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328 pages • missing pub info (editions)
ISBN/UID: 1477329080
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.The first book on the intersection between market research and media, Creating the Viewer ...
Community Reviews
Content Warnings
328 pages • missing pub info (editions)
ISBN/UID: 1477329080
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.The first book on the intersection between market research and media, Creating the Viewer ...
Community Reviews
Content Warnings