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108 pages • missing pub info (editions)
ISBN/UID: 9783844310672
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 21 February 2011
Description
The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by desig...
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108 pages • missing pub info (editions)
ISBN/UID: 9783844310672
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 21 February 2011
Description
The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by desig...