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![Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout, Steve Rivkin](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOGplbGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--cef61fdc4afa8e78e5286b8084b5f15fd66731a9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Repositioning-%20Marketing%20in%20an%20Era%20of%20Competition,%20Change%20and%20Crisis.jpg)
217 pages • missing pub info (editions)
ISBN/UID: 9780071635592
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 November 2009
Description
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is...
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![Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout, Steve Rivkin](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOGplbGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--cef61fdc4afa8e78e5286b8084b5f15fd66731a9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Repositioning-%20Marketing%20in%20an%20Era%20of%20Competition,%20Change%20and%20Crisis.jpg)
217 pages • missing pub info (editions)
ISBN/UID: 9780071635592
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 01 November 2009
Description
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is...