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247 pages • missing pub info (editions)
ISBN/UID: 9781419536458
Format: Paperback
Language: English
Publisher: Kaplan
Publication date: Not specified
Description
Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommend...
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247 pages • missing pub info (editions)
ISBN/UID: 9781419536458
Format: Paperback
Language: English
Publisher: Kaplan
Publication date: Not specified
Description
Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommend...